At the beginning of the 20th century, Gerrit de Jongh invented the character of contemporary Rotterdam with his street plan for the New West. Stately avenues intersect with less forced streets. Walk through the stately Heemraadssingel and feel the diversity of the New West in the side streets. There are often activities on Heemraadsplein such as the Harvest Market and the Cape Verdean festival Sao Joao. On the RFC road, residents started the first fruit orchard. You never get bored in the New West.